Proof Creative, the bar and beverage consultancy arm of the Asia Pacific-based independent spirits distributor Proof & Co, has launched its 20 Pillar Plan as an online resource.

Heineken has launched its wheat beer brand, Edelweiss, into new markets across Asia-Pacific alongside a new TV ad campaign.

Beverage alcohol in Asia Pacific markets is expected to gain more than +2% in volume and more than +4% in retail value by the end of 2021, according to IWSR Drinks Market Analysis.

Joe Milner's Milestone Beverages has been driving expansion through Asia, and it is now eyeing new markets. Martin Green hears how the company plans to move forward.

Heineken has reported a 14% drop in volume sales during March as a result of the Covid-19 pandemic.

Ivan Menezes has been appointed to the Diageo board as an executive director with effect from July 2.

Diageo has announced the completion of the mandatory tender offer for the outstanding shares in Chinese white spirits company, Sichuan Shuijingfang

Beam, the US-based global premium spirits company, has announced that Arthur Aroney will join the organisation as managing director of Emerging Markets for its Asia Pacific/South America (APSA) region.

Drinks International’s Hamish Smith catches up with Vinexpo CEO Robert Beynat at 2011 show.

International Beverage Holdings will unveil the 1995 vintage of Balblair single malt scotch whisky at TFWA Asia Pacific.

AB InBev’s buoyant Asia-Pacific and Latin America markets have offset negative growth in North America and Europe, to spur overall revenue growth.

Brown-Forman has appointed Michael McShane as managing director for Asia Pacific, effective February 1, 2011.  McShane succeeds Stuart Beck who is to retire from the company in May 2011.  McShane will be based in Hong Kong.